E Commerce Engaging With Physical Stores - 813 Words

And there are more examples of e-commerce engaging with physical stores. Such as, a few months ago, Amazon opened the first physical store in the US. At the same time, Google has opened its Google shop, online furniture retailer Made.com has been opening showrooms to display their products. This has proved the online web and the physical stores are actually beneficial to each other. †¢ Methodology This research paper will involve the use of qualitative approach as the main research methodology. This is a common case study method, which provides a clear vision on related implication of the research topic to researcher (Kondracki Wellman, 2002). Besides, the data in this method depends on human experience and this will be more persuasive and powerful than only data gathered via quantitative research. The reason to apply qualitative case study tool in this study due to its flexibility of use and also its ability, which allows the researcher to express their ideas and thoughts in the within context of the research (Maxwell. 2005). The study involves both primary and secondary research in order to have a clear vision on the research question. Secondary data will be collected from Tesco Inc. such as the sales, the number of visiting customers in different period. And the primary data will be conducted in two ways, on-site visit and online questionnaire. The methodology being used in this study has also bring up a lot of challenges. First, as the paper is studying on aShow MoreRelatedThe Pros And Disadvantages Of E-Commerce1286 Words   |  6 Pagespossible forgone costs of attempting to find items at a single store when anyone can browse the world-wide web with millions of options right at their fingertips? 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